By Zack O'Malley Greenburg
Being winning musicians used to be easily by no means adequate for the 3 kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from early life adversity into magnate territory, gathering degrees of reputation and wealth that not just outshone all different modern hip-hop artists, yet with a mixed internet worthy of good over $2 billion made them the 3 richest American musicians, interval. but their fortunes have little to do with promoting their very own albums: among Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming provider and different resources, those artists have transcended pop tune reputation to turn into way of life icons and moguls.
Hip-hop is not any longer only a musical style; it truly is turn into a lifestyle that encompasses type, movie, nutrients, drink, activities, electronics and extra - one who has opened new paths to benefit and to severe and advertisement acclaim. thank you largely to the 3 Kings-who started their very own list labels and published vintage albums sooner than relocating directly to develop into multifaceted businessmen-hip-hop has been remodeled from a style spawned in poverty right into a actually worldwide multibillion-dollar undefined.
These males are the fashionable embodiment of the yank Dream, yet their tales as nice thinkers and marketers have not begun to be informed in complete. in line with a decade of reporting, and interviews with greater than a hundred resources together with hip-hop pioneers Russell Simmons and Fab five Freddy; new-breed executives like former Def Jam leader Kevin Liles and enterprise capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the attention-grabbing tale of the increase and upward push of the 3 so much influential musicians in America.
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Tracing the careers of hip-hop's 3 such a lot dynamic stars, this deeply suggested background brilliantly examines the entrepreneurial genius of the 1st musician tycoons: Diddy, Dr. Dre, and Jay-ZBeing profitable musicians was once easily by no means sufficient for the 3 kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from adolescence adversity into magnate territory, gathering degrees of reputation and wealth that not just outshone all different modern hip-hop artists, yet with a mixed web worthy of good over $2 billion made them the 3 richest American musicians, interval.
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3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise by Zack O'Malley Greenburg